Source Spotlight: FOX Sports
Our brand is known for fun, loud, and opinionated programming epitomized by people like Jay Glazer, Darrell Waltrip, and Jason Whitlock. At the same time, our vast footprint of television networks and digital properties uniquely positions us to have the most up to date coverage on breaking news across the world of sports. This combination of attitude and aptitude is what sets FOX Sports apart.
Coverage has gotten wider, deeper, and more thoughtful over time. Fans are more sophisticated than at any time and the bar has definitely been raised. The explosion of so many new distribution platforms (like Pulse!) means we need to continually develop optimized experiences wherever our fans want to consume content because we want FOX Sports wants to be the first place fans turn to for news, information, and analysis.
Sports teams are tribal and that evokes a unique passion and bond. There’s also something about a group of disparate people with a common interest being able to have a unique shared experience with all the highs and lows sports provides.
With the NFL playoffs this weekend, we’d make sure to keep an eye out for the QB’s especially Aaron Rodgers, Peyton Manning, Tom Brady, and Russell Wilson.
Playoffs are definitely wide open this year and could make a case for any of the teams still alive. Our NFL Power Rankings from ex-Baltimore Ravens coach Brian Billick would project a Denver Broncos/Green Bay Packers Super Bowl while our computer simulation engine from WhatifSports.com predicts Denver Broncos/Atlanta Falcons. Any way it turns out, should be entertaining.