Pulse redefines mobile content subscriptions with launch of Premium Sources
Exclusive premium content at $.99/month, seamlessly delivered via Apple iOS In-App Subscriptions
We are thrilled to announce the launch of Premium Sources today. Users can now easily discover, purchase, and consume premium content, powered by frictionless Apple iOS In-App Subscriptions. Accessing top premium news is now as easy as adding a new source from the Pulse Catalog. No more sign-up forms, confusing package choices, and endless check boxes - just add, approve, and enjoy!
The recipe for delighting users when they buy digital content on mobile devices is simple: make it painless, straightforward, and affordable. Most importantly, provide users with a premium consumption experience that in of itself justifies the purchase. Drawing inspiration from the simplicity of purchasing in mobile games, we created a premium offering that is easy to understand and even easier to buy. Pulse is powered by curiosity and our users are eager to discover exciting new content. Paying $.99/month for a Premium Source loaded with amazing content from one of the world’s premier publishers is a no-brainer if you can buy it in less than 30 seconds. It’s not worth doing if it takes 25+ clicks and inputs on a small touch-screen. In a mobile experience, hassle and time end up being far more costly than money.
For too long, the design of checkout flow user experience has been a second-order consideration in paid news products. With the introduction of Premium Sources, we are committing to always put the user first and to only offer exceptional content at a great price. To ensure that we’re providing the most seamless experience possible, in this release Premium Sources are only available for purchase on iOS devices. Once purchased, users will be able to access them across all of their favorite phones and tablets.
We are delighted to be launching Premium Sources in partnership with The Wall Street Journal. As of today, you’ll be able to add 3 channels from the Journal: WSJ Water Cooler ($.99/month), WSJ Political Report ($3.99/month), and WSJ Technology Digest ($3.99/month). You can read more details about the content launch for Premium Sources here. We have many more exclusive and noteworthy Premium Source offerings in the works and we look forward to announcing these selections soon. Let us know what premium content you would like to see in Pulse! As we progress on Premium Sources, we will continue adding the world’s best content to our free Catalog of over 350 sources. Make sure to check out some of our other recent additions to the Pulse Catalog.
We hope you like Premium Sources and we’re eager to hear your feedback.
-The Pulse Team