Pulse Powers Bonnier’s Mobile Growth; Launches 20 New Titles
Today we’re excited to announce our partnership with Bonnier Corporation, one of the largest consumer-publishing groups in America. 20 special-interest magazines will be launching on Pulse today, making our partnership with Bonnier our largest to date.
Popular Science, one of Bonnier’s titles, launched on Pulse in July of 2011 and has now become one of the most actively read sources on the Pulse platform.
It grew from 60K initial subscribers in its first month on Pulse to over 3 Million subscribers total in January 2012. Millions of Popular Science stories are read every month. Thanks to this impressive growth, Bonnier is launching 20 additional new sources – they will all be available on Pulse today. Titles launching include American Photo, Conceive, Field and Stream, Garden Design, Outdoor Life, Parenting, Popular Photography, Popular Science, Saveur, Scuba Diving, Ski, Skiing, Sound + Vision. TransWorld BMX, TransWorld Business, TransWorld Moto, TransWorld Skate, TransWorld Surf, TransWorld Wake & Working Mother.
“Pulse has proven to be an incredible platform for us to reach readers on mobile devices for Popular Science. It allows us to reach a new audience and we’re looking forward to delivering more titles from Bonnier to the ever-growing Pulse audience.” Sean Holzman, Chief Brand Development Officer of Bonnier Corp.
“Ever since we launched, Popular Science has been one of the most popular titles on Pulse. We are extremely excited to extend our partnership with Bonnier, and bring some great titles to the Pulse platform. With all the new titles, our readers will have access to the high quality content that Bonnier is known for” Akshay Kothari, Co-founder & CEO of Pulse
We hope you enjoy the brand new content we’ve added to Pulse. Let us know what you hope to see next on Pulse Connect.
- The Pulse Team
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