This Week On Pulse
We’re extra excited this week: it’s LinkedIn’s tenth anniversary! As a new part of the family, the Pulse team is inspired by their history and plans for the future. For some inspirational stories from members of the LinkedIn community, check out the Influencers feed on Pulse—industry leaders have shared heartfelt stories about the things that drive them.
We want to know: what inspires you? Tell us on Twitter, Facebook, and LinkedIn and you could be featured on Pulse.
What else is new this week? As usual, we have a great round of sources in our What’s New section:
Robb Report
Who doesn’t love a little luxury? Get your fill of all things fabulous with Robb Report, your online destination for international sophistication.
SB Nation NHL
We’re back with another great hockey resource, SB Nation NHL. Get the playoffs run-down and all the latest NHL news.
ESPN NBA
Check out ESPN NBA for updates on your favorite teams and players. Don’t miss a minute of basketball action.
The Daily Beast: Amazing Women
With Mother’s Day just around the corner, we thought this was a perfect time to showcase some of the amazing women in the world. The Daily Beast: Amazing Women is a provocative and enlightening look at some of the issues and key figures in the modern landscape.
Working Mother
Working Mother is full of inspiring and helpful reads, for moms and more. Whether you’re looking for Mother’s Day ideas or scouring the web for kid-friendly recipes, Working Mother has all the answers.
Brain Pickings
Brain Pickings will stimulate your brain. It compiles nuggets of creativity and wisdom from the world’s best thinkers, making this the perfect source for a more intellectually fulfilling commute.
99u
Get your creative juices flowing with 99u. From savvy business advice to crucial tips for les artistes, this source will delight, inform, and inspire you.
Etsy Blog
Your mom is unlike any other, so why would you get her a cookie cutter Mother’s Day gift? Stop by the Etsy Blog for some enchanting ideas, and make this weekend extra special for that special lady.
Source Spotlight: Advertising Age
Advertising Age is a crucial voice in the world of advertising and marketing. As the name suggests, the publication analyzes trends and changes in an industry that’s constantly evolving; over the course of its lengthy history, AdAge has documented media’s many game-changing moments, from groundbreaking marketing campaigns to cutting-edge companies. How do they stay fresh? What trends are they watching now? We spoke with the team to find out.
We’ve built up that trust over time through the quality of our coverage and depth of our content and perspective. We’ve also always been very focused on our readers and users, keeping them informed on the top stories of the moment, especially in today’s digital and social world, but also providing them with our take on the trends to watch and helping our audience not just stay informed but stay ahead and get their jobs done each day.
We’re also unique in being able to pull so many pieces together for our audience: From the news that we report, to the intelligence and data that we compile, to the brand creative that we evaluate, to the conferences that we hold and the communities that we bring together. This is a big reason that our audience relies on us — we’re positioned like no one else to be able to look at this world and where its headed.
We’re also the authority in these worlds because we report, compile, and have become the go-to source for the industry’s authoritative numbers, rankings, and listings — from our recent Agency Report 2013, our annual ranking of ad and marketing-services agencies, to our look at who’s reinventing advertising with Ad Age’s 2013 Agency A-List.
While we’ve been covering the marketing, ad, and media world for over 80 years now, we’re always looking at what’s next. This means having the right people to cover the innovations and spot trends across categories, whether digital or data. It means delivering our content across platforms, whether on our sites, our apps, across social channels, or services like Pulse. It means continually bringing together industry leaders at our conferences to talk about how they’re innovating. And it also means how, with our clients and partners, we continually work on developing creative solutions with them.
One of the fun things about covering our worlds is that there’s no lack of creative people and companies who are, indeed, game-changers. For example:
· Meet Ad Age’s 40 under 40, where we honor the innovative, young marketing leaders who have made their mark in the client, agency, and media realms.
· Take a look at this year’s Digital A-List, where we honor the people, companies, products, and things changing the way we think about digital, from The Weather Co. to Oreo.
· Take a look at a few of the individuals who participated in our Digital Conference this year to see who’s doing some great and interesting things: From Facebook CMO Rebecca Van Dyck to Robert Wong, CCO of Google Creative Lab, to Stipple CEO Ray Flemings.
At the beginning of this year, we outlined a few challenges in the ad and marketing world for 2013 and offered a up a few predictions. Some trends that we’re seeing:
· Native advertising will see more rigor: Everyone’s been talking about “native” ads, though the definition can be a moving target (we’re essentially talking about ads that mirror tone or type of content in some way), and we see publishers who take the time to help advertisers produce content that incorporates a brand’s value in smart ways getting bigger piece of the pie.
· Big-data problem - too few scientists: More and more companies need or want a data quant, but there simply aren’t enough computer scientists, mathematicians and engineers to go around.
· The rise of branded experiences: Branded experiences and stunts will get even more ambitious and meaningful. Digital has increased brands’ appetite for commanding attention in the real world, providing fuel for social-media fodder.
When it comes down to it, brands still just want to tell their stories. They’re finding new ways to do that across media, they’re finding increasing ways to target their audience, and they’re finding an increasing number of ways to measure the effectiveness of it.
New On Pulse: LinkedIn Sharing and more!
Pulse is getting into the swing of things at LinkedIn HQ! We’ve been exploring the Mountain View campus (check it out on TechCrunch’s TC Cribs), meeting the rest of the team, and working hard to prepare the next phase of exciting collaborations.
We’re happy to unveil the first of these efforts today with the latest version of Pulse. Out now on Android and iOS, this new release features some snazzy integrations with LinkedIn and even more great content.
You asked, we answered: you can now share articles to LinkedIn! Once you’ve added your account (connect from Settings at the top of the left navigation bar), you can start sharing stories to your professional network.
The Influencers feed was our first foray into the world of LinkedIn, and it’s already been a hit. It features compelling original content from industry leaders and luminaries, from Deepak Chopra to Maria Shriver. (And that’s just this week.) Add the feed from Pulse’s What’s New section now, and enjoy this thoroughly thought-provoking series.
Stay tuned for more updates over the coming weeks and months—we have exciting things in store, and we can’t wait to share them with you.
As always, tell us what you think! We’re listening on Facebook, LinkedIn, and Twitter.
New on Pulse
We’ve found some fabulous sources to keep you posted on all the latest news and updates. Check out a Best Ads feed from AdAge, entertainment news from TODAY, hockey happenings from The Score, and more.
If you haven’t checked it out already, don’t forget to peep our LinkedIn Influencers feed for compelling original content from industry leaders and luminaries. Add it from What’s New now!
AdAge: Best Ads
Image: Whole Foods Market: Food From a Happy Place
Stay up on the advertising landscape with AdAge’s special Best Ads feed. See the game-changing commercials, follow the groundbreaking companies, and never miss a moment in this fast-paced industry.
TODAY Entertainment
Image: Steve Martin shows off banjo skills
Entertainment may move at lightning speed, but TODAY Entertainment highlights the noteworthy celeb news.
Bleacher Report NBA
Image: NBA Playoffs 2013: Indiana Pacers vs. Atlanta Hawks, Game 4 Picks
Don’t miss any of the NBA playoffs excitement with Bleacher Report NBA. Stay up on scores and follow all the basketball action.
The Score Hockey
Image: First round NHL playoff schedule
The Score NHL is more than just sports scores. Get everything from in-depth analysis to podcasts to fantasy lineups with their rich and informative feed.
Yahoo! Sports NFL
Image: Marcus Lattimore selected in the fourth-round by the San Francisco 49ers
Still buzzing over the NFL draft? So are we, and so is Yahoo! Sports NFL. From thoughtful reflections to breaking news, they’ve got the lowdown on the upcoming football season.
New On Pulse
Happy Earth Day! We’re getting our nature on this week—check out great sources from National Geographic to AP Science. We also have new feeds from AdAge, BuzzFeed, and more. Add them from our What’s New section now!
Image: New York Wheel Could Create New Outdoor-Ad Opportunities
Get updates from the ad world, straight from the experts. AdAge: Latest News covers all the movers and shakers, from big brands to up-and-comers, from television to tech.
Image: The Most Expensive Places To Buy Everything
BuzzFeed: Inspiration is a wonderful mixed bag, blending lighthearted musings with thought-provoking missives. This new feed from the media powerhouse is entertaining and enlightening.
Image: Earth Day: When It Is, How It Began, What to Do
National Geographic will certainly help you appreciate the earth (and beyond!) this Earth Day. Embrace nature, space, and everything in between with this renowned resource.
Image: NASA sees distant planets that seem ideal for life
AP Science offers straightforward news from the world of science and tech, covering topics as diverse as space exploration, robotics, and biology.
Image: Can Evolution Beat Climate Change?
Enjoy updates from Scientific American, one of the leading authorities in the world of science and technology. The esteemed publication delves deep into hot topics from the scientific community, from research to politics.
